What are the Pros and Cons of the Ferrari Company Compared to The Lamborgini Company?

Lesson Plan

Holland buzzelli

 

Objectives:

 

1. Students will learn about the subject of Hypercars 

2. Students will understand the history of both Ferrari and Lamborghini portray.

3. The student will acknowledge the difference between the two companies and the image that they portray with their name.

4. The student will Learn the exterior and interior aspects of two models the Lamborghini and the Ferrari.

 

Lesson:

 

1. Provide the students with a questionnaire about whether they are a Lamborghini type of person or a Ferrari Type of Person. (Provide answers at the end of the Lesson). 

1. Questions: 

1. Are you loud or quiet? 

2. Are you an outgoing person? 

3. Are you an adrenaline junkie? 

4. Do you care about what you were? 

5. Would you rather buy expensive clothes over cheap clothes? 

6. Do you care about the material of your clothes and/or furniture? 

7. If you had a choice to go skydiving or go to an art museum, which would you choose?

8. Do you dry fast or slow?

9. Do you enjoy spending time with your family/is family time important to you? 

10. Would you rather go on a hike and/or drive in a beautiful area or play video games/watch Netflix?

11. Would you rather have many mediocre friends or a few really good friends?

12. If you have to choose between owning shoes with Gucci, off-white, or Louis Vuitton on them or owning a pair of well-made shoes from a small company without the name on them, which would you choose?

13. What’s your relationship status? 

14.  What do you think You are? 

1. Introduce a short clip from the first scene of the film Baby Driver to grab the crowd's attention and get their adrenaline pumping

2. Does anyone know what hypercars are? (Hook)  - 2 mins.

   1. Ask for class opinions.

   2. Provide a brief definition of hype cars and introduce Ferrari and Lamborghini.

      1. Hypercars are a broad category that covers the most high-performing vehicles. Their speed and acceleration are above average.

      2. Provide a list of examples of hypercar companies and a brief explanation of what they are known for: 

1. Porsche: Powerful/ precise handling and beauty 

2. Ferrari: Performance and elegance

3. Aston Martin: Luxury and exclusivity 

4. Mercedes: Luxury and efficiency 

5. Bentley: Luxury and finest craftsmanship/materials 

6. Lamborghini: Style and performance 

7. Alfa Romeo: Sport-oriented vehicle 

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Provide specific examples of Hypercars with photos 

1. Aston Martin Vantage 

2. Porshe 911 Spider 

3. Bently Continental GT

4. Mercedes AMG GT

5. Identifying Ferrari cars and what they stand for - 6 mins.

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Brief History: 

1. Founded by Enzo Ferrari

2. Enzo’s Interested in Cars sense a kid

3. Successful through Alfa Romeo  

4. Ferrari Scuderia 

5. Racing and Winning were his purpose in life 

6. “A Ferrari 166 MM won the first 24 hours of Le Mans staged after World War II, and the Ferrari 500 single seater swept every world championship race in 1952” (12).

7. What do they stand for? 

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The Logo of the Prancing Horse came from the ace pilot from the Italian airforce who was known as a war hero. The pilot had a red horse painted on the fuselage of Count Francesco Baracca.

1. Ferrari is not just a car and a company trying to make revenue off of a product, but their whole persona demonstrates the idea of selling an experience. For example: “The movie stars such as Nicholas cage and Bill Cosby have asked to use our cars, and we let them do it, but other companies pay them to promote theirs”. (Mirzayev 5). 

2. Ferrari makes a specific type of vehicle not necessarily designed and meant to satisfy everyone but they have an image in mind and they create it through their cars. (Mirzayev 7). 

3. Ferrari vehicles show their curves, a sexy and classic body type

4. They are known for their ability to appeal to the race track with their performance and everyday car drivers that like to take a nice car out on a drive across the country. They hit all the marks of performance, mobility in general, long-lasting, and beauty.

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Show a release video of the La Ferrari to provide a visual of what they stand for and what customers they are appealing to through their add

1. The show’s a well-put-together woman: Entice those who are looking into the car to buy for the idea of receiving attention from a woman

2. Elegance is a theme in the add 

3. Shows performance in a beautiful location providing the idea of not only performance on track but the car's durability to provide a comfortable long drive 

4. Concludes with performance on the track you see a reflection of an older racing 911 throughout the ad).

5. The music is bouncy and then transitions to hues of VGM

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Identifying Lamborghini cars and what they stand for - 6 min

1. Brief History:

2. Founded by Ferruccio Lamborghini in 1916 in Sant’Agata Bolognese, Italy

3. Farmboy and tractor driver 

4. He was dissatisfied with his Ferrari leading him to visit Enzo Ferrari to help him with the issue and Enzo insulted him; told him that if he doesnt know how to work the car or doesnt like it then he should be driving it. This gave L the drive to go and make his own car. 

5. Created a new rivalry for Ferrari; mostly on the track during both of their early years of racing (now Lamborghini can not compete)

6. Lamborghini Miura was the first car that gained Lamberghini’s recognition 

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What do they stand for? 

1. The logo Bull was brought about because Ferruccio was amazed by the animal as he worked with a breeder of Spanish fighting bulls 

2. The company strives to provide cars that I would consider to be “cool” rather than classic. Their edges and creases are extremely profound in every car and are meant to give off a bold statement. I would compare a Lamborghini to 2023 hot wheels on the floor of a kid's room while a Ferrari would be a sealed compartment of a collector's hot wheels. 

3. “In contrast to Ferrari, which at some times considered its street cars as mere financing for competitive driving, Lamborghini did not choose to focus any considerable resources on racing… If you’re looking for a car that’s seen racing among the world’s fastest, most powerful supercars, a Lamborghini is not for you” (Nathan). 

4. Lamborghinis still make beautiful cars; they scream super car’s, in other words, their out terrier and interior are designed to look like they perform well.

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Show a release video of the Lamborghini Aventador to provide a visual of what they stand for and what consumers they are appealing to through its ad. 

1. The video includes references to parts of the jet to show the symbolism of a jet which most people think is speed, agility, precision, cleanness, and slickness. 

2. More than half of the video is about the car itself: the parts, it is visual, not necessarily about the experience that comes with it

3. Concludes with the speed and performance of the vehicle 

4. Music is VGM

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Show them a 3D model of both vehicles describing the vehicle's outer and inner interior. 

• Ferrari

• Ferraris sport elegant, sweeping bodywork and designs that incorporate hidden or subtle aerodynamic features. Its aerodynamic design features often become camouflaged behind its graceful aesthetics” (Ferrari Lamborghini”). 

• Carbon fiber tube chassis 

• Drag coefficient of just 3 

• The bottom of the vehicle includes diffusers( generate airflow from what is taken in to exhorted) and guide vanes(direct the air) work in conjunction with the spoiler 

• 2.6 seconds 

• “V12 options, producing up to 789 horsepower with its V12” (“Ferrari Lamborghini”). 

• “The HY-KERS system ensures on-demand torque across the rev range, improving throttle response for the driver and making chasing that 9250rpm redline even more addictive.” 

*street-spec gasoline-electric package
5 million

• All hand-made leather 

 

Lamborghini

• 2.9 seconds to get to 60

• Larger side skirts 

• Lighter and higher exhausts 

• Leather and cross stitching - machine made  

1. “Extensive, large screens divide the driver from the passenger and limit leg space to the side” (Nathan). 

2. Its V12 can produce 759 horsepower. V12 options, producing up to 789 horsepower with its V12” (“Ferrari Lamborghini”).

3.  “Lamborghinis tend to favor a more pronounced, bold appearance and design that flouts aerodynamic features with its sharp edges and ultra-low profile” (“Ferrari Lamborghini”). 

Provide the answers to the test results

 

Materials:

 

• Powerpoint presentation

• Access to Youtube Videos 

• 3D models online 

• A test made through Profitzquiz(by me) 

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